Zinio announces launch of `global newsstand` and an international marketing partnership

Released on: February 27, 2008, 6:52 am

Press Release Author: Propeller Communications

Industry: Consumer Services

Press Release Summary: Partnership with Acceso, a company part-owned by Havas Media,
will further extend Zinio in Europe and Latin America



Press Release Body: Zinio (www.zinio.com), the world's biggest provider of magazines
online, is announcing two pivotal initiatives today: the launch of an online 'global
newsstand', a website where consumers can buy hundreds of different leading
magazines from around the world and view the actual pages instantly on-screen; and,
secondly, a partnership spanning Europe and Latin America with Acceso Group, a
company part-owned by both Havas Media - the media division of Havas, one of the
largest communication and advertising groups worldwide - and ISP.

Zinio's new global initiative will provide partnering publishers with increased
reach, while consumers will benefit from more variety, with an expanded selection of
magazine titles and a choice between online or offline reading capabilities.

Zinio chief executive Rich Maggiotto explains: "As more consumers adopt digital
lifestyles and traditional print publishers look to the web for solutions, Zinio
continues to provide the most choice, ease of use and added convenience. Launching
our Zinio global newsstand enables publishers to engage consumers with the most
popular domestic and international publications in one convenient location, while
still providing the highest-fidelity, digital reading experience. Consumers benefit
from the ability to select and navigate by country and language, and have the
ability to select the currency based on their specific preferences."

Acceso Group chief executive Joan Solà: "The Zinio global newsstand is 'long tail'
at its most powerful. In a market place where access is traditionally defined by
geographic scale of demand, Zinio enables mass- and niche-interest communities
worldwide to connect with specific magazine content regardless of local market
demand viability."

Zinio Global Newsstand - The first of its kind, Zinio's global newsstand offers
magazine publishers the ability to easily circulate their publications worldwide - a
task previously limited by constraints of print costs, distribution and inventory.
Today, more than 850 digital consumer magazine titles actively sell and deploy their
content online in multiple languages, across more than 200 countries, using Zinio's
platform. Zinio aims to expand that number to more than 2,000 top-tier titles within
the year by collaborating with Havas Media global network.

Publishers who join will also have access to a new resource centre, which includes
the ability to work closely with Zinio's Publisher Growth Services Group (PGS Group)
to create tailored marketing programs, as an extension to their own resources. The
PGS Group helps publishers build stronger recognition for their titles and brand
while increasing a variety of circulation and advertising revenue streams.


Zinio Global Partnership - Zinio expects to further expand its organically developed
international footprint across countries in Europe and Latin America by partnering
with Acceso Group and collectively with Havas Media. For the publishing and
advertising industries, this collaboration offers new digital opportunities for
global export and interactivity.

Havas Media chief executive Alfonso Rodés: "We believe that Zinio's superior
technology and online marketing services for publishers will drastically increase
the appeal and usage of digital publications. We want to be ahead of this process
and be able to fully exploit for our clients the possibilities of this promising
interactive channel."

Maggiotto adds: "This is a climactic time for the publishing industry. With the
depth and breadth of Havas Media's global communications experience, and the
high-fidelity digital reading experience Zinio offers, we are creating a new chapter
in history by offering publishers and consumers an international extension that
localises their reading experience, while preserving the integrity of the magazine
brand for consumers and advertisers."


- ENDS -


About Zinio LLC

Zinio is the global leader for digital publishing products and services. Zinio
provides publishers with new circulation and revenue growth opportunities through
its comprehensive offerings from marketing programs that include customer
acquisition, retention and cross-promotion to seamless production services, a robust
e-commerce engine and extensive digital delivery, circulation and fulfillment
services. Major publishing partners in the UK include: IPC Media, The National
Magazine Company, BBC Worldwide, Future Publishing, Dennis Publishing, Redwood, IDG
and Incisive Media. International publishing partners include: Bonnier, Hearst,
Gruner + Jahr, Hachette Filipacchi, Mariah Media, McGraw-Hill, Playboy
Enterprises, Primedia, Rogers Publishing and Ziff Davis. Zinio has offices in San
Francisco and New York with several franchisees worldwide. For more information, or
to purchase any of the digital magazine-specific titles offered by Zinio, please
visit www.zinio.com.

About Acceso Group

Acceso Group is a company part-owned by Havas Media and ISP. Headquartered in
Barcelona, Acceso provides Media Content Intelligence services and Communications
Management Solutions to leading international companies like Vodafone, Repsol, Nike,
Coca-Cola, Telefónica, Nabisco, Volkswagen Group, Wrigley, Sol-Meliá and BBVA.


About Havas Media

Havas Media is the global media network of Havas.

Havas Media represents one of the world's fastest growing media networks. Its
agencies have grown from 10 markets in 1999 to more than 100 markets in 2008.

Havas Media services its clients through a portfolio of specialist global networks
and agencies. This group is organised to maximise local market dynamics whilst
leveraging the extensive global insight and strategic support within Havas Media.
The range of companies within Havas Media include: MPG (Havas Media's global media
network), Arena (Havas Media's network for tailor-made communication services),
Havas Digital (Havas Media's global interactive network), Havas Sports (Havas
Media's global sports communication network) and B6 Integrated Entertainment (Havas
Media's branded entertainment network).

Recent new business wins from across the Havas Media teams include: Sears (USA), BBC
(UK), Danone (Canada, US, Colombia), Credit Suisse (Global), ING (Italy), Coca-Cola
(Latam), Christian Dior (Portugal), Reckitt Benckiser (Argentina, Belgium, Thailand,
Switzerland), Turespaña (Spain), Olympic Art Festival (China), DCNS (France), French
Hiking Federation (France), Nature Valley (UK), Tourism Malaysia (UK), F&C
Investments (UK), Bwin (Argentina), Fox Channel (Argentina), Audi (Mexico), Grupo
Damm (Spain), Goodyear (Spain), Emirates Airlines (India), Nokia (Chile), Schering
Plough (Mexico), Lacoste (UK), Honda, BP Gas and Geox (Portugal)

About ISP

ISP is a holding company with interests in different communication companies present
in Europe and Latin America. ISP belongs to the Rodés family.


- ENDS -




Web Site: http://www.propellercom.com

Contact Details: More press info:
Neil Beston / Gemma Dunbar
Propeller Communications
Tel: 020 7437 3370
M: 07798 687796
Swichboard: 0870 066 4608
neil.beston@propellercom.com

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